Video Marketing Services
YouTube Advertising Services
YouTube SEO
Google AdWords Video Campaigns
Quick Links to navigate on this Page
I) What is Google AdWords Video Network?II) What are the benefits of Our Video Marketing/YouTube Advertising/Google AdWords Video Advertising, Video Optimization, and YouTube (YouTube -SEO) Optimization?
III) What do we offer in Video Marketing Services or YouTube Marketing Services or Google AdWords Video Network Marketing and Video SEO or YouTube SEO?
B) YouTube Marketing Services/ YouTube Advertising Services/ YouTube Reservation Services for Advertising/ Reserved media placements on YouTube.
C) YouTube Influencer Marketing/YouTube Leader Marketing.
D) Video Optimization Services /YouTube Optimization Services /Video SEO Services / YouTube SEO Services
b) Off YouTube Channel Optimization/ Off Channel SEO/YouTube Video Syndication by non-paid means/ Distribution of a Video/YouTube Video by non-paid means.
F) Consultation/Advice/Ideas for the creation of Videos
G) Videography Services/ Video Production Services
H) Goals for Google AdWords Video Network Campaigns
I) Where Your Ads appear on Google AdWords Video Network
J) Targeting available for Google AdWords Video Network Campaigns
K) How do your YouTube / Video Ads look?
L) What is Pricing Model or how costs are calculated in AdWords
M) Choosing a bidding strategy based on your goals
N) Remarketing with Google AdWords Video Advertising, YouTube Marketing, Video Marketing, with Video Ads
O) Monitor, Analyze Results, Optimize your Google AdWords Video Network Campaign, Video Marketing Campaigns, YouTube Marketing Campaigns, YouTube Advertising Campaigns.
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services. Image 1 |
Our expert video team will work with you to produce custom-tailored videos that seamlessly fit into any Content Marketing Strategy.
So friends after reading 1st paragraph of this web-page you must have got some clue about the services we have described on this page for you. So let’s head on deep into every parameter of it.
Google Adwords Video Campaigns are run on YouTube Network, Video Partner Sites, and Apps of Google's Display Network only. If you haven’t read yet what is Google’s Network then please read a thorough article about “Google’s Advertising Network” where you will also get knowledge about what is SEM, what is PPC and similarly.
Our expertized team runs Google Adwords Video Campaigns for your Business under Digital Marketing Services- Basic or Digital Marketing Services- Enhanced or as a separate Marketing Service depending upon which plan is selected by the Business Owner.
I) What is Google AdWords Video Network?
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services |
II)
Why Video Marketing/YouTube Marketing/Google AdWords Video Advertising, Video Optimization, YouTube (YouTube -SEO) Optimization are Important?
Or
What are the benefits of Our Video Marketing/YouTube Advertising/Google AdWords Video Advertising, Video Optimization, and YouTube (YouTube -SEO) Optimization?
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services |
- People come to YouTube only to watch Videos: It is the very basic and fundamental principle to consider YouTube and Google’s Video Partner on Google's Display Network for Advertising your business, services, products with a video hosted on YouTube Unlike any other sites, YouTube is all about videos and videos only. So why anybody comes to YouTube? Obviously, you know it very well that people come here and they are really watching. And you get to choose just who sees your video ad.
- Easily grab the attention of the general people along with your target audience.
- It is cost effective than any other distributed media
- Connect with your audience.Video ads help you to connect with potential customers in a unique and memorable way.
- Reach just the right audience. Reach your customers on Google AdWords video Network by topic, keyword or demographic, etc.
- It increases website’s conversion rates, traffic volume, leads.
- Create a video campaign in only a few minutes.You must have a YouTube Channel to run Google AdWords Video Campaign. So use your Gmail Account or create a new one, then create your YouTube channel, upload your video ad copy, reach your audience depending upon your goal/objectives, and experience the power of YouTube.
- Boost in search rankings more than any other advertising medium
- Measure your success. YouTube provides advanced "Analytics" tab to monitor, measure your from AdWords or from YouTube Depending upon the statistics you gather from the analysis you can then further optimize your video campaign based on your campaign’s goal. YouTube advertising has a special feature that it lets advertisers target very specific profiles of consumers and measure the impact or reach that their advertisements gather.
- It helps in improving branding and customer loyalty.
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services |
III) What do we offer in Video Marketing Services or YouTube Marketing Services or Google AdWords Video Network Marketing and Video SEO or YouTube SEO:
A)Google AdWords Video Marketing Campaigns Services/ Google AdWords Video Marketing Solutions
- Google AdWords Video Marketing Campaigns Services are delivered to the clients using Google AdWords platform only.
- Our Google AdWords Video Advertising Services use advanced, proven techniques to create, manage, monitor, measure and optimize video advertising campaigns across YouTube and the world-wide-web.
- Video advertising campaign creation and management:- So that video ads on YouTube and the Google's Display Network help our clients meet their advertising goals.
- Video ad formats:-We use relevant and advanced ad formats according to the target audience.
- Bid, Budget:-We as per the budget decided by clients and according to the current situation for the real-time auctions decide the bids for different ads.
- Monitor, measure ad performance and optimize campaigns:-We monitor, analyze at every stage of our Google AdWords Video Advertising Services.
B)YouTube Marketing Services/ YouTube Advertising Services/ YouTube Reservation Services for Advertising/ Reserved media placements on YouTube.
- By this, we mean the Video Advertising Services provided by YouTube e. Google directly through their representative on the reservation basis i.e. reserved media placements on YouTube.
- As a YouTube Marketing Advertiser or YouTube Advertising Services or YouTube Advertising Agency, we can buy placements on a reservation basis – instead of through the Google AdWords auction – where we are charged on the basis of the number of impressions (also known as cost-per-thousand impressions) or per day (cost per day).
- Reservation Campaigns run directly from YouTube e. Google also let us buy impressions at a fixed rate for our clients.
- Reserved Media Placements (Advertising) on YouTube is also the result driving way for promoting brand awareness. It also helps if you are at the stage to enter a new market, offering a new product or service, or re-branding a product or service.
- The key point to know about the YouTube Marketing Services/ YouTube Advertising Services/ Reserved media placements on YouTube.
- Google's advertising team implements reservation campaigns.
- Reservation campaigns have the minimum spend requirements.
- Advertisers who book Advertisement on YouTube on Reservation basis are encouraged to participate to decide about strategy with Google’s technical team to get specs, turnaround times and campaign expectations.
- Advertising/technical team from Google/YouTube sends weekly or regularly campaign performance reports for your review. We can then request targeting changes to help improve ad performance on behalf of our clients.
- More control on expenditure: You can buy impressions at a fixed rate.
- High reach, brand awareness, business visibility:g. You can run ads on the YouTube homepage (target specific).
- Brand awareness: You can reach a wide audience. For example, if your client is changing its image or slogan, or targeting a different audience, you can launch a campaign to more people than you might reach via an auction-based campaign.
- YouTube video promotion — Using YouTube Promoted Videos to broadcast a brand across the YouTube ecosphere and drive views to video assets.
- Monitoring, measuring of campaigns/ads — Using YouTube Insight statistics measuring views, discovery, demographics, community, and subscribers.
- Analyse the measured data — Using Google Analytics reports measuring website traffic and marketing effectiveness as well as advertising ROI.
C)YouTube Influencer Marketing/YouTube Leader Marketing/
What we do for you in
D)Video Optimization Services /YouTube Optimization Services /Video SEO Services / YouTube SEO Services
What we do in these services.
a) On-YouTube Channel Optimization/On-Channel-SEO.
- YouTube channel Creation—we create a YouTube
- YouTube Channel Customization— We customize your new or already created YouTube Channel (on-channel-SEO) Creating and customizing YouTube channels, including Partner and Brand Channels.
- Google Brand Channel Creation- We create Brand Channel offered by Google as a Brand Channel for YouTube.
- Brand Channel Customization- We customize your new or already created Brand Channel (on-channel-SEO).
- YouTube Channel Maintenance- We also provide services to maintain and track the performances of your YouTube
- Brand Channel Maintenance- We also provide services to maintain and track the performances of your Brand Channels.
- YouTube Keyword research — We build the customer-centric keyword strategy for your YouTube or Brand Channels.
- YouTube video Optimization — Using relevant, accurate, trendy tags, titles and video descriptions to help videos be discovered in YouTube search results and Related Videos.
b) Off YouTube Channel Optimization/ Off Channel SEO/YouTube Video Syndication by non-paid means/ Distribution of a Video/YouTube Video by non-paid means
- It is also equally important to distribute your Video or YouTube Video amongst the target audience via proper, suitable mediums.
- We suffice the same purpose for our clients by our Off Video/Channel YouTube Marketing Services is to help you in expanding your reach, customer base. Our Off YouTube Channel Optimization/ Off Channel SEO/YouTube Video Syndication services promotes your optimized videos on social networking sites, video networking sites, important video streaming sites, bookmarking sites, relevant forums, webinar arrangements, podcast sites, article sites and blogging sites, different social portals, where your targeted customers could be found searching for the solutions to their problems, engaging content like yours, etc.
- We by our Off YouTube Channel Optimization/ Off Channel SEO/YouTube Video Syndication YouTube syndication bring direct benefits to the business-
- This service brings our clients and their business before the huge number of people and target audience who could be their potential customers in future.
- Off YouTube Channel Optimization/ Off Channel SEO/YouTube Video Syndication accelerates the number viewership, number of subscribers, likers, etc.
- Benefits of using Off YouTube Channel Optimization/ Off Channel SEO/YouTube Video Syndication
- This service also increases the conversion rates.
- It also boosts the advertising revenue.
- It also increases the ROI, ROAS.
- It leverages the brand awareness.
- It builds the loyal customer relations.
E) Video Production Services/YouTube Video Production Services - (Content Marketing Services ):-
F)Consultation/Advice/Ideas for the creation of Videos:—
G)Videography Services/ Video Production Services: —
H) Goals for Google AdWords Video Network Campaigns
If you choose Google AdWords to use a goal, you’ll see recommendations for features and settings that can help you meet your campaign's specific marketing objective, under certain conditions.
The Goals available for Google AdWords Video Network Campaigns are:-
- Basic Goal while choosing Google’s Video Network is to Engage the user i.e. audience with your video content which is your ad copy.
- A video is nothing but a content which includes images, texts, motion, voice, sight and moreover an explicit or targeted emotional involvement which cannot be presented or developed by any other ad-format.
- Bring relevant Traffic to your website or YouTube Channel or your app.
- Conversions / Acquisitions (e.g. Sales online or offline)
- Qualified Leads
- (A sales lead is a prospective consumer of a product or service, created when an individual or business shows interest and provides contact information. The interest is expressed by sharing contact information, like an email ID, a phone number, or even a social media handle.)
- Remarketing / Retargeting / Re-messaging
I) Where Your Ads appear on Google AdWords Video Network
- YouTube: Different videos on YouTube who have registered themselves as YouTube partner via Google AdSense.
- Google AdWords Display Network:- Video Partner websites, an app on Google AdWords Display Network who have embedded Google AdSense Code in their assets.
- Google Display-Video Partner Sites or Google’s Video Partner Sites and App
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services. |
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services |
- Pre-roll ads shown before any video embedded in sites you choose
- Pre-roll ads shown before any video embedded in sites of a certain topic
- YouTube Search Ads on Google partner sites
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services |
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services |
J) Targeting for your Google AdWords Video Network Campaigns:-
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services |
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services |
- Contextual-Keyword targeting: These are words or phrases related to your product or service to target, to match your ads with the content/central theme of relevant websites, apps and videos on the Google's Display Network and on YouTube by using 'Content' keywords.
- Topic targeting: Topic is the central theme or idea of a given web page/app/video where you want to show your ad.Target one ad to multiple pages about certain topics at once. Topic targeting lets you reach a broad range of pages on the Google's Display Network.
- Placement targeting: Placement is a web page/website/app/video/video channel on Google’s Google's Display Network where you want to show your ad.
- Audience targeting: Show your ads to specific groups of people based on their interests, psychography developed when they visit Google's Display Network websites, videos, and apps. An Advertiser can reach people who've visited their site by identifying the affinity audience (affinity means having interest, liking and understanding for something. These are the users who have interests in the products or services similar to yours and this audience help you to build brand awareness on broad or tailored level)and in-market audiences (users who are researching products or services and actively considering buying similar to what you offer.) as well as setting up a remarketing campaign.
- Location and language targeting: Choose the language and geographic locations – such as a country, region or city – in which your customers are located.
- Device targeting: Your ads will show on all eligible devices by default (computers, mobile, and tablet). The Devices setting determines the kinds of devices where your ad will appear. What to do: Show ads to people visiting YouTube and websites on the Google's Display Network on desktop and laptop computers, to those using mobile devices with full internet browsers, to those visiting the YouTube mobile app, and to those using connected TVs and game consoles.
- Demographic Targeting:- Allows you to select the age, gender, parental status, or household income of the audience you want to reach.
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services. |
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services |
K) How do your YouTube / Video Ads look?
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services Image 2 |
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services |
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services |
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services |
L) What is Pricing Model or how costs are calculated in AdWords
- AdWords gives you control over your advertising costs.
- There's no minimum amount that you have to spend nor there any maximum limit. Instead, you set an average daily budget and choose how you'll spend your money.
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services |
M) Choosing a bidding strategy based on your goals
A bidding method used for video campaigns where you pay for a view is called as CPV (cost per View).
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services |
The video interactions include clicks on the call-to-action overlays (CTAs), cards, and companion banners.
N) Remarketing with Google AdWords Video Advertising, YouTube Marketing, Video Marketing, with Video Ads:-
O) Monitor, Analyze Results, Optimize your Google AdWords Video Network Campaign, Video Marketing Campaigns, YouTube Marketing Campaigns, YouTube Advertising Campaigns.
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services |
It's also important to think about what you're trying to accomplish with your campaign, so you can focus on the statistics that can help you achieve your goals.
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services |
There are also advanced reports available in Google AdWords that go beyond the number of clicks or impressions that you're getting, allowing you to see the impact that AdWords has on your business.
As you get your campaign kicks off and starts running, you'll want to consider several different tools that can help you measure and optimize your ad performance.
Tools provided by Google AdWords like – conversion tracking, Google Analytics and campaign experiments – allow you to start measuring your results instantly without any pre-setting.
Below given are the different metrics to focus on based on your goals.
- Measuring website traffic
- Measuring conversions
- Measuring return on investment
- Measuring return on ad spend
- Measuring brand awareness
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services |
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services |
Video Marketing Services, YouTube Advertising, YouTube SEO, Google AdWords Video Campaigns, Reserved Ads on YouTube–By Omkara Marketing Services |
Contact Us & Inquiry Form for our innovative Services:-
Contact Us or Fill Inquiry Form so that we can contact you immediately, to make your beautiful dream the reality!- Content (Image, Info-graphics, Blog Posts, Texts, Videos, etc.) required won’t be created by us for Google AdWords Video Network Marketing Campaign Services, YouTube Advertising Services. We can provide Content only through Content Marketing Services.
Image Credit for Image 1:- FlickrImage
Credit for Image 2:WordStream
Image Credits for some other Images:-YouTube Advertise
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