Social Media Optimization (SMO) Services
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Quick Links to navigate on this Page:-
A) What is SMO – Social Media Optimization? / Definition of Social Media Optimization.Social Media Management Services:-
1) Social Media Optimization (SMO) Services
2) Social Media Marketing (SMM) Services
Omkara Marketing Services (which is pioneer Digital Marketing Services provider also deals with Internet Marketing Services, Internet Marketing Firm in Marketing & Communications, Internet and Online Marketing, Marketing Interactive, Advertising Marketing) has top Social Media Management techniques. |
SMO and SMM are the two impactful marketing sources, the two essential pillars in the Social Media Management and indirectly in the digital sphere or Digital Marketing Services that are built upon many tools and strategies, which differ with each other greatly. While these two terms seem so identical to one another, their real meaning and purpose contradict each other greatly.
Therefore (Omkara Marketing Services) we have also separated our services as mentioned above and now you will get the complete idea about what do we offer with Social Media Optimization Services (SMO), what is SMO, what are its benefits, why it is necessary for your business, social media analysis, etc. So let’s begin…
A) What is SMO – Social Media Optimization?
Or
Definition of Social Media Optimization.
For an example of SMO in action, just tap on the Share Icon on this page and you will see that row of social media icons poped-put before you. This design allows you to quickly share this response or discussion with your friends on the most popular platforms: Twitter, Facebook, Google+ and others. Other SMO strategies include adding a blog, rewarding Inbound Links and offering syndicated feeds through RSS.
Social Media Optimization or SMO refers to the process of refining, streamlining or optimizing a website so that its awareness and contents are easily spread through social mediums and online communities by users and visitors of the website and making it more exposed online on various social media channels.
This can include anything done “on-page” such as improving the design and usability of the website so that it becomes more compelling to users, in an effort to help them share (spread) it through various social media sites.
In general, social media optimization means to make a website and its content viable and optimized for sharing across social media and networking sites seamlessly without any difficulties.
Social media optimization is a process of making your website Social Media Marketing ready.
Social Media Optimization (SMO), requires that your website and web pages to be worked out, so they can perform in an optimum way on social media. We, follow an extensive process for social media optimization.
Social Media Optimization (SMO) helps to uplift the sale, reach, the value of your product or service, brand or event by using an available social media outlets and communities to generate viral publicity.
Social media optimization includes using RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging sites.
B) Differences between Social Media Marketing (SMM) and Social Media Optimization (SMO)
- Social Media Optimization (SMO) refers to on-page modifications on your website whereas Social Media Marketing (SMM) refers to activities taking place outside your website (on some other channels).
- In brief, Social Media Optimization (SMO) can be taken as a way to encourage Social Media Marketing (SMM) activities by visitors to your website.
- Considering marketing point of view we can say that Social Media Optimization (SMO) is the Pull Marketing or say Inbound Marketing. Social Media Marketing (SMM) is Push Marketing or say Outbound Marketing efforts.
- Social Media Optimization (SMO) is Pro-Active Marketing. Social Media Marketing (SMM) is Active Marketing.
- Even though many of you might consider Social Media Optimization (SMO) as a part of Social Media Marketing (SMM), but the fact remains, Social Media Marketing (SMM)starts when Social Media Optimization (SMO)ends.
- Social Media Marketing (SMM) is the next step to Social Media Optimization (SMO).
- You can consider Search Engine Optimization (SEO) (where website content optimization and outside of website activities are done) is analogous to Social Media Optimization (SMO) and Social Media Marketing (SMM) is analogous to Google AdWords Paid Campaigns
C) What do (Omkara Marketing Services) we provide in Social Media Optimization (SMO) Services?
- The search function within each social network
- Google search
The direct benefit gained is that more people directly find your profile and connecting with you and visiting your website. The indirect benefit is from an extra link pointing to your website from your profile.
You are supposed to essentially use social media as a catalyst with the help of Social Media Optimization to grow your Services' online presence. SMO is not that you create or set up your profile on Pinterest, Linkedin, Instagram, Facebook or Twitter to be where your customers are, but very clearly SMO is to create, build, maximize your social media plan to connect with your target audience, with a strategy.
SMO allows you to:
- Connect with your audience
- Generate Leads
- Get more visibility online
- Strengthen your brand
- Increase the conversions
1) We first define Your Strategy to use Social Media Optimization (SMO) Services according to your Goal:-
- Ensure Your Social Goals Solve Challenges
- Extend Efforts Throughout Your Organization and not Limited to Marketing or Sales Team.
- Focus on Networks That Add Value
- Create Engaging Content, content optimization services (Content Marketing Services)
- Identify Business Opportunities Through Social
- Engage Instead of Ignoring
- Track, Improve and Market Your Efforts
2. Our Social Media Optimization (SMO) Services provides Keyword and Hashtags Research and implementation:-
Keywords
We find out what topics, hashtags and keywords your target audience uses so that type of content can be created with our Content Marketing Services and posted, shared which is relevant to their interests.
Keyword research will further help to learn which hashtags and phrases to use in your social media posts so you have a higher chance of being found when people search for content relevant to your brand.
Here’s an example. Let’s say you’re a Hill shoe brand in Mumbai. People Tweeting about sports hill shoes in Mumbai or searching the hashtag #hillsofmumbai on Instagram are more than likely a part of your target audience.
So naturally, you want to make sure your social media posts show up for those types of searches. But how do you know which keywords are going to be the most important to your brand?
In SEO the variety of tools are used to find out how often certain keywords and phrases are searched (search volume). But those numbers don’t necessarily correlate to social media use. We make it simple with our team of experts.
#Hashtags
We cleverly use Hashtags to make Social Media Optimization (SMO) starts delivering the desired results. We use #Hashtags to by give your posts more reach, and making it easier for your content to be found even by people who aren’t following you.
Even though hashtags can seem kind of different formats, irregular, random, behind of them there’s always a strategy involved in getting the most out of them like user engagement, to make the content viral, etc.
We also search for trending hashtags and see if you can relate them back to your industry or brand. This is also called as #hashtagsmarketing
We also strategize and create new #Hashtags for your Business to establish dominance in the digital sphere, to track specific social media marketing campaigns.
3. Our Social Media Optimization (SMO) Services align SEO keywords and Social Media:-
We structure your keywords and target key phrases into your social profiles in a natural, non-spammy way.
We plan and work out to effectively use your keyword or phrase in your profile or page name, which will help you rank better in keyword searches on Google and within the social network search itself.
4. Our Social Media Optimization (SMO) Services Optimize Your Social Media Profiles:-
After this, the content on every page helps search engines understand what your website is about. So when people are searching for topics relevant to your website, search engines know to recommend your content.
Social media Optimization is very similar. But instead of optimizing your website, we here optimize your profile.
Creating your profile is the first step of SMO implementation where businesses fall short. Think of your Services' profile page as your foundation. If it’s weak, it’s hard to build anything on top of it, therefore, we always work out from the basic to cover everything for our clients.
We focus on this because it also creates a more professional adhesive experience for others in your network, so all the contact information in your social profiles should be exactly the same as they are on your website.
5. Our Social Media Optimization (SMO) Services Optimize Your Content:-
- Original content
- Curated content
6. Our Social Media Optimization (SMO) Services Optimize Your Posting Schedule:-
Therefore the time you post on Social Media is just as important as what is posted by you. What’s the point in sharing an amazing photo on Facebook if your audience is absent (offline) at that time?
There are no such rules defined for the Best Time to Post on Social Media but it varies according to business and audience and many other factors.
We work out to decide that optimal posting time for posting on your social media accounts, which depends on your audience and the social media site you’re using, etc.
7. Our Social Media Optimization (SMO) Services Optimize the Frequency of Posting i.e. How Often to Post on Social Media:
Remember Everything in Excess is Harmful. We carefully manage this second part of timing your social media posts by choosing the right frequency.
We make it in such a way that as many people can see your posts as possible, but we never go for mal-practice to completely bombard your followers’ streams and timelines.
8. Our Social Media Optimization (SMO) Services Maintain Consistency which is Key to succeed in SMO:-
Same is the matter in Social Media Optimization (SMO). Just like Search Engine Optimization (SEO) Services, it’s not one time or one-day event.
Continuity and Regularity are the keys to make your SMO plans successful. If you are consistent on Social Media then it will create trust and credibility about you among the visitors, customers and your consumers too moreover it also helps to make your audience continuously engaged with your social profiles or websites.
9. Our Social Media Optimization (SMO) Services Integrate Social (Media ) into your Website:
We work out so that Social Media Sharing tools gets integrated into your site architecture. We always practice links-exchange in which we include direct web links to your social media channels from your website and from your social profiles back to your website.
Moreover, we also suggest adding social media sharing buttons to an individual web-page, blog posts or at the content level also.
We try to add social widgets and badges to your web pages which enables your viewers to share your content easily on the preferred social networks. Your audience can pick and choose any network that they want for sharing your content.
We give these steps importance because having a high web authority Links on social media are often considered higher-quality links.
So, even if your social media page is brand new, it’s likely to rank well in the SERP’s because of that social media platform’s overall high authority. E.g. Facebook Page newly created can rank for a given search query in SERP.
10. Our Social Media Optimization (SMO) Services Start social interaction:
Moreover, your users will get more stories to act upon on social networks. Search engines consider social stories as votes. So, it would also help you in SEO.
11. Our Social Media Optimization (SMO) Services advise you to create Shareable Content:
Regularly upload fresh content on your website and social media profiles. And don’t forget to optimize them for search.
12. Our Social Media Optimization (SMO) Services amplify sharable content regularly:
You also can try different formats of the same content to ensure maximum reach from different sources. However, always choose the networks that can add value to your business.
13. Our Social Media Optimization (SMO) Services provides individual social media platform Optimization also:-
- Facebook SEO,
- Twitter SEO,
- Linkedin SEO,
- Pinterest SEO,
- Instagram SEO.
- Google Plus (Google+) SEO
14. Our Social Media Optimization (SMO) Services help to Like Posts:-
The reason why liking works is that when you like someone’s content, they are more likely to return your favor by interacting with you on your profile. Or they could go ahead and actually initiate a relationship with you.
15. Our Social Media Optimization (SMO) Services help to Comment on Posts:-
We also suggest to comment on the right content and connecting with the right people, you show your target audience that you care about the issues they care about.
When you comment on others’ content in your niche, you not only grow your network but also stay ahead of others who are not participating.
Moreover, we suggest commenting on others’ post with a link to your site or a web page because it creates a backlink for you which we practice in our Search Engine Optimization (SEP) Services as Off-Page-SEO.
16. Our Social Media Optimization (SMO) Services make you Social on Social Media:-
Brands may usually forget that the purpose of these platforms is to build relationships, but we come up with strategized approach to solve such problems. It’s not a set and forget type of medium.
We advise to get out there and participate in open or group conversations, follow your customer base, and share helpful content from both your website and other relevant sites.
In order to do effectively optimize your social media, we advise you to understand the social media landscape by being a part of it.
We clearly tell to our clients that they always need to participate in every possible way to make sure that you are on the right track.
We also guide that once you create a social media profile on a particular social network, don’t stop there.
Spend some time following others, visiting their profiles, commenting on their content, etc.
Networking is all about connecting with others by reaching out to them and starting new relationships.
D) Benefits of Social Media Optimization Services (SMO).
Or
Why is Social Media Optimization (SMO) necessary?
Or
Benefits of Social Media Optimization Services (SMO) with Omkara Marketing Services!
1) Your customers are there hence you have to be there:-
They are live some part of daily life while interacting with different Social Media Channels with their friends, colleagues, and other brands in search of information, recommendations, and entertainment.
If your Services is not around to answer, a competitor will be and in doing so, your competitor will take away your customer(s) at hand, along with anyone else listening.
2) Your competitors are there, therefore, you have to have a great social media presence:-
If your competitors have establishes their strong presence with the help of SMO and SMM then for what you are still waiting for? Don’t invite a damage by yourself for your Business.
3) It is the base of any Marketing:-
4) 50 Percent Of Companies Struggling With SEO Aren’t Integrating Social Media [Survey]
Social Media & SEO Integration
5) Social Media Optimization (SMO) helps in creating social SEO or say in Social Media & SEO Integration:-
In the past, the two were looked at as separate and distinct aspects of marketing. But the reality is that they’re more intertwined than you might think.
If you want a solid overall approach to online marketing, you need a healthy balance of SEO and SMO. More shared links depict you as an authority to search engines and improve SEO. Facebook, Twitter, and LinkedIn all feature top shared content as “Top News”, “Top Tweet”, and “Top Headlines” providing more opportunities to drive traffic. SMO (Social Media Optimization) is analogous to SEO (search engine optimization) in that the goal is to drive traffic to your Web site.
6) SMO (Social Media Optimization) is a term used for promoting website/ business on Social Media in an organic way:-
As a business in the Internet Age, you can’t exist without addressing the critical issues of online visibility and customer interaction.
That’s exactly what SMO is designed to do. When SEO is used effectively social media i.e. SMO it can be one of your greatest assets for improving your site’s organic search results.
7) Social Media Optimization (SMO) facilitates Brand awareness and its retention:-
SMO or Social Media Optimization forms a very important limb of the Services' marketing strategy. With practically all your target audience on Facebook, Twitter, Instagram, YouTube, LinkedIn (phew) - you get the gist. It’s incredibly important to tap these avenues to their fullest for increased brand visibility, brand awareness, and engagement.
8) Social Media Optimization (SMO) increase in Conversions (revenue):-
Today, where companies have Facebook stores and hashtags that trend on Twitter, having a robust social media strategy is mandatory.
9) Social Media Optimization (SMO) creates and maintains Trust & Credibility amongst customers:-
Optimizing your social media builds both familiarity with and trust for your business because consumers will see you not only mentioned but recommended by others.
10) Social Media Optimization (SMO) acts as a springboard to give you success in other marketing channels also:-
Social media should take your existing brand and solidify it, galvanize it, and bolster it. Your efforts in social media should be an extension of everything else you do in all other marketing channels, departments of your Services.
Capturing your Services' voice and sharing it with the world through social media will open up unique opportunities in all other channels of Inbound Marketing, including SEO, branding, public relations, sales, and more.
Your social media presence should mean a lot to your business community as a whole - not just your customers or prospects.
That is what results in the successful use of the social networks for business. The benefits or advantages of such Social Media Optimization - one that works on improving the social image of your business - are too many to list here.
Social Media acts as a springboard between different marketing channels and your customers.
- Relationship
- Integration
- Feedback
- Social Community
11) Social Media Optimization (SMO) builds a Strong Web Presence:-
SMO provides your brand the needed visibility while empowering, educating people about the nature of your business.
12) Social Media Optimization (SMO) increases Your Reach:-
Social media is a great tool to establish a relationship with your niche audience without compromising on their preferences or likes/dislikes. People have access to social media on the go.
This makes it easy for them to connect with you through their mobile device regardless of their location. By connecting with people in various online venues, you extend the reach of your business and increase opportunities for people to link to your main business page.
Social media optimization connects and creates a well-developed, well-monitored network all of your social media accounts in an adhesive, consistently growing, branded network that points your potential customers where you want them to go.
13) Social Media Optimization (SMO) gives you instant Feedbacks about your products or services from customers directly:-
This information e.g. comments, direct messages, group discussions, etc. often takes the form of suggestions, complains, problems customers face from your products, opinions, so if you're listening for the right cues from your audience, social media can become an invaluable source of insights and feedback.
14) Social Media Optimization (SMO) drives More Relevant Traffic:-
Social Media Optimization (SMO) generates qualified leads, increasing & relevant traffic to your website without burning a hole in your wallet.
The biggest advantage being, you can use social media channels to reach out to customers on a global level.
15) Social Media Optimization (SMO) helps to generate Better Leads:-
Regardless of your lead generation goals, by tapping into the right social media channel, you can take your lead generation campaign to the next level.
16) Social Media Optimization (SMO) also takes into account user-Generated Content (UGC):–
17) Social Media Optimization (SMO) creates Social Proof:–
18) Social Media Optimization (SMO) creates and nurtures Social User Experience:–
Empowering users to more easily speak out about your content helps build brand ambassadors for your products or services.
19) Social Media Optimization (SMO) accounts for Social Metrics:–
20) Social Media Optimization (SMO) is not mal-practiced by us:-
In addition, irrelevant, irregular, paid, indiscriminate link-spreading without engagement and participation will get you un-followed in your social networks—which in turn drives down your authority. We never do such things.
21) Social Media Optimization (SMO) should be done with updates tactics:-
Rely on us to come up with super strategies, creative content and appealing creative approach for your business. Right from setting your Services pages up to maintaining them is our job.
And we will make sure your brand socially accepted and loved. If you’re looking to improve your SMO, it’s important to keep in mind that having huge numbers of links to your website scattered across social networks is not optimization.
E) How To Know If Social Media is working?
Or
Social Media Analysis
Or
How does Omkara Marketing Services analyze Social Media Optimization?
How will you or we check whether any efforts taken by our Social Media Optimization (SMO) Services are doing making loss or profit, driving positive or negative results?
The simple answer is that continuous watch (monitoring), an analysis will only give the answers to these questions.
Social Media Optimization Analytics refers to the gathering of data from social media platforms to help inform us and guide our marketing strategy.
Social Media Analytics helps you to measure your performance against your social media goals which you tried with Social Media Optimization (SMO) Services.
Social Media Analytics as a part of social analytics is the process of gathering data from stakeholder conversations on digital media and processing into structured insights leading to more information-driven business decisions and increased customer centrality for brands and businesses.
"Social Media Analytics is the art and science of extracting valuable hidden insights from vast amounts of semi-structured and unstructured social media data to enable informed and insightful decision making. It is a science, as it involves systematically identifying, extracting, and analyzing social media data (such as tweets, shares, likes, and hyperlinks) using sophisticated tools and techniques. It is also an art, interpreting and aligning the insights gained with business goals and objectives. To get value from analytics, one should master both its art and science." (Ref:-Wikipedia)
These types of Analysis and Reports generated from them provides the data needed to make knowledgeable decisions on what to do next, with whom, when, and in what places.
F) What (Omkara Marketing Services) we do is we analyze the data at following seven levels:-
- Textual data (such as Tweets and comments)
- Network data (such as Facebook Friendship Network, and Twitter follow-following network)
- Actions (such as likes, shares, views)
- Hyperlinks (e.g., hyperlinks embedded within the text)
- Mobile data (e.g., mobile application data
- Location data
- Search engines data
Social media analytics can also be defined as social media listening, social media monitoring or social media intelligence.
What we or you as a business can do further after having Social Media Analytics Report is summarized in short as follows:-
- Calculate ROI (Return on Investment) for SMO Efforts.
- Where to invest and where to not in SMO
- Where to put more efforts and where to not in SMO
- Where to modify for SMO.
- Track your top referring sites to your blog or website.
- Get a month-by-month snapshot of interactive performance to gauge follower and fan growth.
- Dissect monthly traffic to determine who’s returning, who’s unique, and what content is driving specific behaviors.
- Monitor the conversion of your traffic into new leads
- Enhanced consumer or market knowledge
- Personalized two-way authentic customer engagement
- Greater customer loyalty from enhanced customer experience at every touch point
- Data-driven business innovation
- Cross-channel media effectiveness
- Increased revenue and profits
- Brand reputation mitigation
- Increase market share
- Evoke emotional resonance to foster loyalty
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