AdWords Search Advertising Services,
Google AdWords Search Network Advertising Campaign,
Paid Search Marketing
We, Omkara Marketing Services are The Reliable and Tech-Savvy Digital Marketing Company in India, Search Advertising Company who provides excellent quality Search Advertising Services, Google AdWords Search Network Ads Services, Text Ads Services, Remarketing Services, Search Engine Marketing Services, Search Engine Management Services.
We Promote your Small or Local or Medium or Big Sized Business, strategically targeted to potential customers, increase customer base, conversion, lead generation, Increase your ROI and sales, with the latest updated techniques, to reach the customers actively searching on the measure Search Engines like Google, Bing, Yahoo.
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| Search Advertising Services, Google AdWords Management Services, AdWords Search Network Advertising Campaign, SEM-By Omkara Marketing Services |
Get your ads on Google, YouTube, and beyond. Search Ads. Advertise to people the moment they search for the products or services you offer.
Google Adwords Search Network Campaigns are run on Google’s Search Network Only. If you haven’t read yet what is Google’s Network then please read a thorough article about “Google’s Advertising Network” where you will also get knowledge about what is SEM, what is PPC and similarly.
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| Search Advertising Services, Google AdWords Management Services, AdWords Search Network Advertising Campaign, SEM-By Omkara Marketing Services |
What do we provide in the (Paid) Search Advertising Services, Google AdWords Search Network Marketing Campaign Services/Google Adwords Management Services?
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| Search Advertising Services, Google AdWords Management Services, AdWords Search Network Advertising Campaign, SEM-By Omkara Marketing Services |
Our expertized team runs Google Adwords Search Campaigns for your Business under Digital Marketing Services- Basic or Digital Marketing Services- Enhanced or as a separate Marketing Service depending upon which plan is selected by the Business Owner.
It is better to get a little overview of what our customer-centric and result-oriented team take sincere efforts to make you achieve landmark success in your business.
There is a big confusion between Search Advertising, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Search Engine Management. To make all your doubts clear kindly read the below-given definitions for Search Advertising, Google Search Network. For more explanation on this visit our page SEM.
Here are they with fundamental concepts of Google’s Search Network Campaign:-
1) What is Search Advertising? Definition of Search Advertising.
The search Advertising can be defined as a technique/practice in which a paid ad is shown up on the Search Engine Result Pages (SERP) to an internet user when he types in one or more words and searches with the intent related to any product or services.
Thus in Paid Search Advertising, an advertiser pay to make his website appear in the paid advertising sections of SERP. In this, an advertiser selects words which are termed as keywords that his ideal customers would be searching for when using search engines.
Advertiser creates adverts that appear on search engine results pages based on those search terms.
This system has set the cut-throat competition for the limited advertising spaces available (specifically the very 1st page of any SERP) per search engine results page for search terms.
Advertisers bid against each other for how much they are willing to pay every time a search engine user clicks on an ad which is also called as a Pay-Per-Click (PPC) or Bid Amount.
Their respective Bid amount i.e. pay-per-click (PPC) and how relevant their ad copy and landing page is for the customer decide whether their ad will appear or not and if appear where it will appear on SERP and on which page?
Businesses use Paid Search Advertising Services to get noticed to their potential customers instead of waiting long for their website to come up in the search result pages by Organic Ranking using SEO
techniques.
Google provides paid search advertising through Google AdWords, Bing has Bing Ads, and Yahoo has Yahoo Gemini.
Basically, first of all, you must know what is Google’s Search Network?
2) What is Google’s Search Network? Definition of Search Network.
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| Search Advertising Services, Google AdWords Management Services, AdWords Search Network Advertising Campaign, SEM-By Omkara Marketing Services |
The Search Network includes Google Search, other Google Search Sites such as Maps and Shopping, and hundreds of Non-Google Search Partner Websites, Apps that show AdWords Ads matched to search results.
What it is: A group of search-related websites and apps, including Google Search, Google Play, and other Google sites, like Shopping and Maps. It also includes hundreds of search sites, apps that partner with Google to show ads.
3) The Google’s Search Network allows advertisers to do the following tasks:
Why it matters: You can reach more customers by showing your ads on the entire Search Network, which is selected by default when you create a new campaign.
The Search Network can help advertisers do the following:
- Show their text ads next to Google search results
- Reach customers who are actively searching for specific product or service which are similar to yours
4) We decide one of the following Goals Goals for Search Network campaigns
When creating a Search Network campaign, you can select a goal for your campaign based on the actions you’d like your customers to take.
If you choose Google AdWords to use a goal, you’ll see recommendations for features and settings that can help you meet your campaign's specific marketing objective, under certain conditions.
The Goals available for Search Network campaigns are:-
Basic Goal while choosing Google’s Search Network is to first satisfy the need of users who are already searching for products or services similar to rather than to find out new customers your own.
Therefore Google’s Search Network is the basic marketing ethics for anybody who wants to take benefit of Digital Marketing.
- Conversions / Acquisitions (e.g. Sales online or offline)
- Qualified Leads
(A sales lead is a prospective consumer of a product or service, created when an individual or business shows interest and provides contact information. The interest is expressed by sharing contact information, like an email ID, a phone number, or even a social media handle.)
- Bring relevant Traffic to your website or YouTube Channel or your app.
- Remarketing / Retargeting / Re-messaging
The Ads in Google Search are called “paid results” because they are using the CPC (Cost-Per-Click) pricing model in which the advertiser pays only when a user clicks on his ad.
5) Where do Your Ads appear on Google AdWords Search Network?
- Google Search Result Pages
- Searches that happen on Google Search (e.g. www.google.com, www.google.co.in, etc. similarly), Google Play Store, Google Shopping, Google Maps, and even the Maps app fall into this category. These are simply searches happening specifically on Google’s core search sites.
- Non-Google Search Partners
- Non-Google Search partners: Definition
- Sites in the Google Search Network that partner with Google to show ads. Non-Google Search Partners together help to expand the reach of Google Search Network Ads is expanded and extended to hundreds of non-Google websites, as well as YouTube and other Google sites, due to these Non-Google Search Partner Sites.
- On non-Google search partner sites, your ads appear on-site directory pages, on their search results pages, or on pages related to a user’s search.
- Searches that happen on Non-Google search sites fall into the “search partner” category. Examples of Non-Google Search Partners are AOL, ASK, etc. Remember Yahoo and Bing don’t fall into this category.
- Google Custom Search Engine (CSE) Advertising Results: Then we have large sites like The New York Times, The Guardian, and W3Schools who use Google Custom Search Engine (CSE) to power their site searches. Google CSE is a tool for website publishers which they embed into their websites that use the power of Google’s search engine to help their visitors find pages on their websites. On another side, Google shows Search Ads in those search results conducted on such third party websites.
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| Google Custom Search Engine Advertising Results-1, Search Advertising Services, Google AdWords Management Services, AdWords Search Network Advertising Campaign, SEM-By Omkara Marketing Services |
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| Google Custom Search Engine Advertising Results-2, Search Advertising Services, Google AdWords Management Services, AdWords Search Network Advertising Campaign, SEM-By Omkara Marketing Services |
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| Google Custom Search Engine Advertising Results-3, Search Advertising Services, Google AdWords Management Services, AdWords Search Network Advertising Campaign, SEM-By Omkara Marketing Services |
All these sites who use CSE are places where your ads can show up and all these sites will affect your ad’s search volume, impressions statistics and AdWords competition statistics you usually obtain from Keyword Planner if your target includes “Google and search partners”.
6) We set the perfect Targeting for your Google AdWords Search Network Campaigns:-
- Keyword targeting: In this, you select words or phrases relevant to your product or service so that your ads appear when customers search those terms. By creating a highly targeted and relevant keyword list, you increase your chances to show your ads to the most interested customers.
- Location and language targeting: In this, you opt in for the language and geographic locations – such as a country, region or city – in which your customers are located. Besides these Google AdWords also considers several factors: the Google domain people use (like www.google.com or www.google.co.in), their search terms, their computer's IP address (which estimates its geographical location), their language preference set for Google and the languages of sites they visit, to decide to whom to show your ads depending upon several factors.
- Device targeting: Device targeting lets you choose the types of devices your user may be using where your ad can appear, based on the specific location, time of day and device type.
- How it works: By default, new campaigns target all types of devices, which include desktop computers, tablets, and mobile phones; which can be changed while optimizing the campaign.
- Audience targeting: Show your ads to people who have previously visited your site by using remarketing lists for search ads (RLSA).
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| Search Advertising Services, Google AdWords Management Services, AdWords Search Network Advertising Campaign, SEM-By Omkara Marketing Services |
The main advantage of using Google Search ads is that they are very effective because they appear only when a user enters a relevant search query.
The ads appear to the right person at the right moment, when he/ she searches for information online.
The ads appear to the right person at the right moment, when he/ she searches for information online.
7) We work out for Google Search Network Campaign Ad Copy. How do your Google Search Ads look?
It is obvious that one would definitely have a curiosity that how a Google’s Search Network Ads look so that exact idea or a strong sense of the concept would be developed.
Therefore we have given the screenshots of such Google’s Search Ads below:-
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| Google AdWords Search Advertising on google.com (Google Search Network)-on Mobile Device Search Advertising Services, Google AdWords Management Services, AdWords Search Network Advertising Campaign, SEM-By Omkara Marketing Services |
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| Google AdWords Search Advertising on google.com (Google Search Network) on different devices. Search Advertising Services, Google AdWords Management Services, AdWords Search Network Advertising Campaign, SEM-By Omkara Marketing Services |
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| Google AdWords Search Advertising on Google Map (Google Search Network) Search Advertising Services, Google AdWords Management Services, AdWords Search Network Advertising Campaign, SEM-By Omkara Marketing Services |
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| Google AdWords Search Advertising on google.com (Google Search Network)-on Desktop or Laptop, Search Advertising Services, Google AdWords Management Services, AdWords Search Network Advertising Campaign, SEM-By Omkara Marketing Services |
8) We also describe our clients that what is Pricing Model or how costs are calculated in Google AdWords for Google AdWords Search Network Marketing Campaign.
- Google AdWords gives you control over your advertising costs.
- There's no minimum amount that you have to spend. Instead, you set an average daily budget and choose how you'll spend your money.
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| Search Advertising Services, Google AdWords Management Services, AdWords Search Network Advertising Campaign, SEM-By Omkara Marketing Services |
We, Omkara Marketing Services have the team of Google AdWords Experts, Consultants to provide the best Google AdWords Management Services to manage all aspects of PPC campaign, improve PPC results and lets the clients focus on their core business.
Choosing a bidding strategy based on your goals.
Every time that someone searches on Google, AdWords runs an auction to determine the ads that show on the search results page, and their rank on the page.
To place your ads in this auction, you first have to choose how you'd like to bid. Try choosing a bidding strategy based on your goals, like whether you want to focus on getting clicks, impressions or conversions.
There are different Manual and Automated Bidding Strategies available in Google AdWords by which you can make your campaign successful by choosing the way you want to spend your budget.
Simple and well-known bidding strategy in Google’s Search Network Campaign is PPC (Pay per Click) or CPC (Cost per Click) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid – or simply "max. CPC" – that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC).
9) We also provide Remarketing in Google’s Search Network Campaigns for Advertising
Remarketing is a feature that lets you customize your Google Ads Campaign for people who have previously visited your site, and tailor your bids and ads (using dynamic remarketing) to these visitors when they search on Google’s search Network or browse the web and use apps (i.e. Google’s Display Network)
In case of Google’s Search Network Remarketing feature lets you customize your search ads campaign for people who have previously visited your site, and tailor your bids and ads to these visitors when they're searching on Google and Search Partner Sites.
When people leave your site without buying anything, for example, remarketing lists for search ads help you to connect with these potential customers when they continue looking for what they need using Google Search.
You can set your bids, create ads or select keywords, bearing in mind that these customers have previously visited your website.
10) Monitor, Analyse Results and Optimize your Google’s Search Network Campaign
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| Search Advertising Services, Google AdWords Management Services, AdWords Search Network Advertising Campaign, SEM-By Omkara Marketing Services |
You've created your ad, and it's up and running. Your next step is to find out how it's performing. Tracking statistics like clicks, impressions and click-through rate is a great way to start.
It's also important to think about what you're trying to accomplish with your campaign, so you can focus on the statistics that can help you achieve your goals.
Now that you've created a campaign, it's time to measure your ad performance. You can analyze basic account, campaign and ad group information using the different data and reports available in AdWords.
There are also advanced reports that go beyond the number of clicks or impressions that you're getting, allowing you to see the impact that AdWords has on your business.
As you get your campaign kicks off and starts running, you'll want to consider several different tools that can help you measure and optimize your ad performance.
Below given a few tools – conversion tracking, Google Analytics and campaign experiments – that you can use to start measuring your results.
It's the basic step and also most important to understand the business goals you're trying to achieve and the data that's most valuable and relevant to those goals if you want to use AdWords more effectively.
Below given are the different metrics to focus on based on your goals.
- Measuring website traffic
- Measuring conversions
- Measuring return on investment
- Measuring return on ad spend
- Measuring brand awareness
11) Thus we provide the following benefits to our clients through our (Paid) Search Advertising Services, and Google AdWords Search Network Marketing Campaign Services/Google Adwords Management Services?
- Advertiser Only Pays For Clicks
- Is Highly Targeted
- Good Accountability
- Quick To Execute.
- Predictable
- Technically Simpler Than SEO
- Our Google Adwords Management Services are precise in understanding search behavior according to the target audience, location, language etc. and offer laser targeted direct response campaigns that are highly capable to convert at a higher percentage than your current campaigns.
- Immediate Traffic
- Consistent Traffic
- Speed I.E. Get On The First Page Of Google. Fast
- Branding-Maintain Your Reputation
- People Who Click On Paid Search Ads Are Readily Interested In The Subject Related To Your Ads.
- Paid Search Analytics
- First Page Exposure In The Top 3 Search Engines
- Targeted Ads
- Our Services comprise of complete development, from creation to optimization to management.
- Our Google AdWords Management Services give clients the utmost control for business growth, ensuring smart scalability.
- Testing-Testing Keywords And Promotions
- Reach
- Relevance
- Flexibility To Optimize.
- Cost Effective.
- Geo-Targeting, Language Targeting, And Ad Scheduling
- Tracking
- Maintain Complete Control
- Excellent Campaign Measurement
- Measurable Results.
- Gives the idea about how our competitors are doing against our ads in the same ad auctions.
Hope after going through this long article you must have understood the dedication we pay to our each and every client to raise his success graph.
If you are interested in our service and want to take services of ours or have any query about our service feel free to ask us by contacting us immediately. We always welcome suggestions.
Contact Us & Inquiry Form for our innovative Services:-
Every business is different and pricing is based on your Business Model, your Needs, Business Goals, time span, budget, spend and how much ready you are digitally to get the optimal digital results from Us.For a quick assessment and to receive a free estimate, please Contact Us or Fill Inquiry Form, so that we can contact you immediately, to make your beautiful dream the reality!
We look forward to the opportunity of working with you.
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| Search Advertising Services, Google AdWords Management Services, AdWords Search Network Advertising Campaign, SEM-By Omkara Marketing Services |
Important Note:-
- Content (Image, Info-graphics, Blog Posts, Texts, Videos, etc.) required won’t be created by us for Google AdWords Search Network Marketing Campaign Services. We can provide Content only through Content Marketing Services.
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