Search Engine Marketing (SEM) Services
Pay Per Click (PPC) Services
Quick Links on this Page:
A) Few things about the terms used in the Digital Marketing IndustryB) What do we provide in SEM Services and PPC Services?
C) What activities are included in our SEM Services (in short view)
D) More Important Thing That Google Doesn’t Charge Advertisers For Invalid Clicks.
E) The Benefits Our Clients Get From Our SEM Services Or PPC Services
F) Deep insight regarding Online Advertising Network like Google, Yahoo, Bing.
G) Google's Network / Google’s Advertising Networks
H) We Help Grow your Business or Brand Value with AdWords
I) Some Quick Benefits of using Google Campaign Campaign Services from Us
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A) Few things about the terms used in the Digital Marketing Industry
Search Engine Management Services
1) Search Engine Marketing (SEM) -
2) Search Engine Optimization (SEO) –
Search Engine Marketing (SEM):
B) What do we (Omkara Marketing Services) provide in SEM Services and PPC Services/PPC Management Services?
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1) Google AdWords Search Network Marketing Campaign Services
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2) Google AdWords Display Network Marketing Campaign Services
3) Google AdWords Video Network Marketing Campaign Services
4) Google AdWords Shopping Network Marketing Campaign Services
5) Google AdWords Universal App Network Marketing Campaign Services
6) YouTube Advertising Services, YouTube Network Marketing Campaign Services
7) Bing Advertising Campaigns
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8) Yahoo Advertising Campaigns
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9) PPC (Pay-Per-Click) Advertisements
C) What activities are included in our SEM Services (in short view):
1) Fixing of Business Goals to facilitate the Campaign Structure:
2) Keyword research:
3) Ad creation or Ad Copy Writing or Design:
4) Budget and Bid management:
5) Campaign Mapping or Management:
6) A/B Split Testing or Multi-variant testing:
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7) We (Omkara Marketing Services) use A/B Split test in the following manner (short view):
- We consider how the use of infographics/vectors versus photos of real people will impact the conversions?
- We consider how adding video to your landing page, a sign-up page will improve results?
- We consider how better people will respond to headlines focused on action or benefits?
- We consider how change with the different language, a color of buttons, link placement, etc. will impact the conversion rates for Call to Action (CTA)?
- We consider how the design of landing page, a sign-up form will impact the user response for those?
- We consider how modifying the headlines and descriptions will work?
- We consider how to use different versions of the landing page to facilitate the conversions on different browsers, different devices.
- We consider how different ad copies will perform against each other for the same landing page.
- We consider how different keyword groups will show an effect on campaign’s overall performance.
8) Targeting for AdWords, Bing, and Yahoo Ad Campaigns:
- We use Location and advanced location targeting.
- We use language targeting.
- We use Schedule Targeting.
- We use Keyword Targeting.
- We use Interest Targeting.
- We use Placements Targeting.
- We use Demographics Targeting.
9) Monitoring and Reporting of SEM Services i.e. of Ad Campaigns:
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Monitor, Analyze Results and Optimize your Google AdWords-Campaign -SEM-Services-PPC-Services-By Omkara-Marketing-Services |
Similarly, we also provide weekly or monthly basis reporting of our SEM services to our clients.
We do not hide anything from ou the clients.
They share timely reports furnishing detailed information regarding the progress of your SEM Campaigns/PPC campaign.
Our SEM services not only work for creating SEM Campaign but also for monitoring, managing, and reporting of those paid ad campaigns to get high visibility for the client business.
We also serve the measurable results with the help of regularly updated reports that can be tracked at any time by the client.
10) Analysis and Audit of SEM Services i.e. Ad Campaigns:
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We consider the Analysis as an important factor to make sure our clients that our SEM Campaign is delivering expected results to furnish their Business Goals.
We integrate in-depth analytics as a part of strategic marketing plans. The analytics are used to study parameters such as the keyword searches, user search history, geographical locations, and hardware used.
11) Invalid Click Monitoring:
We consistently keep watch, monitor the SEM Campaigns to prevent and track if possible who is doing malpractice against our clients to click on the ad as a malicious work to waste clients advertising budget rather than generating leads.
12) Conversion Path Analysis and Attribution Targeting:
For the Attribution of those Conversions or Attribution Targeting, e also put complete efforts to list out the attribution points which were the reasons for the conversions so measured.
Here we would like to tell our clients that it is not always possible to measure the each and every attribution or more specifically to credit the attribution to every advertising medium which comes in the conversion path.
E.g. a user watches a hoarding of your product and then he does some search on Google and then he lands on your website where he purchases a product. Then how will you distribute the Attribution to that Hoarding with perfection?
Therefore we always focus on keeping the ROI, ROAS increasing instead of putting our efforts in measuring the credits to the conversions i.e. Attributions.
13) Landing Page Consultation or Landing Page Optimization/Development as per need:
Whether clients register for our SEO Services and Content Marketing Services or not, we still continue to advise about the enhancement of the landing pages that will be used by us in SEM Campaigns or PPC Campaigns.
Our SEM Services or PPC Services ensure that landing pages used for paid ads are enough capable to create an instant connection with their customers and in turn generate interest and conversions.
14) Competitor Analysis:
After you run SEM Campaigns or PPC Campaign we will be able to provide you the analysis of how your competitor(s) performed during the same Ad Auction in which clients have also participated. Google AdWords provides this feature.
15) Account Setup
We also create an account on Google AdWords, Bing, Yahoo, and Social Media for Advertising purpose.
16) We also provide Remarketing in SEM Services and PPC Services:
When people leave your site without buying anything, for example, remarketing lists for search ads help you to connect with these potential customers when they continue looking for what they need using Google Search.
You can set your bids, create ads or select keywords, bearing in mind that these customers have previously visited your website.
17) Optimize your SEM Campaign or PPC Campaigns:
- Measuring website traffic
- Measuring conversions
- Measuring return on investment
- Measuring return on ad spend
- Measuring brand awareness
18) Search Engine Marketing Services or PPC Services Consulting:
19) SEM Services for Affiliates:
D) More Important Thing That Google Doesn’t Charge Advertisers For Invalid Clicks.
- Google considers any click on your ad to be illegitimate, such as unintentional clicks or clicks resulting from malicious software.
- Here are just a few examples of what Google may consider to be invalid clicks:
- Google considers manual clicks as invalid clicks if they are intended to increase your advertising costs, run out your advertising budget or to increase profits for website owners hosting your ads.
- Google considers clicks by automated clicking tools, robots, or other deceptive software as invalid clicks.
- Google considers extraneous clicks as invalid clicks that provide no value to the advertiser, such as the second click of a double-click.
So what next?
E) The Benefits Our Clients Get From Our SEM Services Or PPC Services:
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- Our SEM Services Are Transparent To Every Client.
- Our SEM Services Give Complete Justice To The Advertising Budgets Of Our Clients.
- Clients Only Pay For Clicks On Their Ads
- Our SEM Campaigns Are Highly Targeted
- Our SEM Services Have Good Accountability.
- Our SEM Services Capture The Attention Of Your Audience At The Right Time
- Our SEM Services Easy And Quick To Execute/Implement.
- Our SEM Services Are Technically Simpler Than SEO.
- Our SEM Services Provide Immediate Results.
- Our SEM Services Provide Immediate Traffic.
- Our SEM Services Generate Consistent Traffic.
- Our SEM Services Try To Maintain The Lowest Costs Per Customer Acquisition.
- Our SEM Services Boost Our Clients’ Site To Rank On The First Page Of Google.
- Our SEM Services Helps In Branding To Maintain Your Reputation.
- Our SEM Services Provide Excellent Remarketing As People Who Click On Paid Search Ads Are Readily Interested In The Subject Related To Your Ads.
- Our SEM Services Also Provide SEM Analysis.
- Our SEM Services Is Easiest And Fast Way Of Promotion.
- Our SEM Services Unless The Ad Is Clicked.
- Our SEM Services Will Try To Put Our Complete Efforts To Give First Page Exposure In The Top 3 Search Engines For Our Clients.
- Our SEM Services Deal With The -Targeted Ads.
- Our SEM Services Give The Complete Benefits Of Testing-Testing Keywords And Promotions I.E. Of A/B Split Testing.
- Our SEM Services Increase The Reach Of Your Brand.
- Our SEM Services Increase The Relevancy.
- Our SEM Services Provide Flexibility To Optimize Any Campaign, Almost.
- Our SEM Services Are Cost Effective.
- Our SEM Services Give The Benefits Of Geo-Targeting, Language Targeting, And Ad Scheduling To Our Clients.
- Our SEM Services Provide Perfect Tracking.
- Our SEM Services Try To Maintain Complete Control Over The SEM Campaign.
- Our SEM Services Provide The Excellent Campaign Measurement.
- Our SEM Services Provide The Measurable Results.
- Our SEM Services Also Give The Idea About How Our Competitors Are Doing Against Our Ads In The Same Ad Auctions.
- Our SEM Services Increase Brand Awareness And Brand Equity Of Product/Services/Business.
- Our SEM Services Increase Visibility –
- Our SEM Services Increase Quality Traffic To Web Site.
- Our SEM Services Provide The Remarketing Feature i.e. Advertise To An Audience That's Already Interested In You.
- Our SEM Services Market Clients’ Services Or Products Online 24/7. This Then Makes Company Operating Services Available 24/7.
- Our SEM Services Increase In Targeted Leads.
- Our SEM Services Target Ads To Users Based On Languages And Locations, Time Schedule.
- Our SEM Services Provide Greater ROI — Compared To Other Advertising Media, Paid Search Strategies Are More Efficient.
- With Our SEM Services Small, Medium And Large Scale Companies Can Save Excessive Marketing Costs Resulting In A Better Return On Investment (ROI).
F) Deep insight regarding Online Advertising Network like Google, Yahoo, Bing.
- Google: AdWords
- Bing Ads
- Yahoo: Search Ads
- Advertisers may bid on certain keywords or may choose automated bidding option in order for their clickable ads to appear in Google's search results.
- This is called as Google Search Network and these Ads are called as Google’s Search Ads or Google AdWords Search Ads Campaign
- Advertisers usually pay for different formats of ads like text ads, image ads, video ads, responsive ads, gallery ads, etc. to display brief advertisement, product listings ads, image ads, rich ads, and video content within the Google Advertising Network to web users.
- This is called as Google Display Network and these Ads are called as Google’s Display Ads or Google AdWords Display Ads Campaign
G) Google's Network / Google’s Advertising networks
Google’s Search Network
- Show their text ads next to Google search results.
- Show their Products Listing Ads next to Google Search Results.
- Reach customers actively searching for their specific product or service through the paid ads or organic listing.
Google’s Display Network
- Use appealing ad formats to reach a wide range of customers with broad interests
- Build brand awareness and customer loyalty
- Increase engagement with customers
- Choose more specifically when their ads can appear, where their ads can appear, and to what type of audience using various options like interests, demographics, placements, etc.
- Paid search ads
- Paid search advertising
- PPC (pay-per-click)
- PPC (pay-per-call) – the ads which are particularly served to mobile search users or optimized to show click to call button to the mobile users, may be charged by the number of clicks that resulted in a direct call from a smartphone.
- CPC (cost-per-click)
- CPM (cost-per-thousand impressions)
- Most search ads are sold on a CPC
H) We Help Grow your Business or Brand Value with AdWords
Reach your Marketing Goals
- Take action on your website e.g. fill a form, purchase a product via the payment gateway, etc.
- Visit your store
- Call your business
- Install your app
Get your Ad on Google Today!
I) Some Quick Benefits of using GoogleCampaign Campaign Services from Us:-
Why Google AdWords?1) Attract more customers.
2) Reach the right people at the right time, with the Right Message, Every Time!
3) Advertise locally or globally.
4) Choose how you want to reach your customers.
5) REACH WHO YOU WANT
6) BE SEEN ACROSS THE WEB
7) MEASURE PERFORMANCE
8) Take the guesswork out of advertising.
9) See how your ads are doing.
10) Put your ads to the test.
11) Stay in control of your budget.
12) Your data, at your fingertips
13) Simple, effective tools
14) Get things done faster
15) Built for your business
16) Pricings at Google Adwords:
You only pay for results.
No visit, no fee.17) Start with any budget.
18) Stay within your budget.
19) GET RESULTS
20)Only pay for ads that pay off.
Contact Us & Inquiry Form for our innovative Services:-
Contact Us or Fill Inquiry Form so that we can contact you immediately, to make your beautiful dream the reality!Important Note:-
- Content (Image, Info-graphics, Blog Posts, Texts, Videos, etc.) required won’t be created by us for Search Engine Marketing (SEM) Service. We can provide Content only through Content Marketing Services.
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