Google AdWords Shopping Ads Services | Showcase Shopping Ads | PLA Ads (Product Listing Ads)

Google AdWords Shopping Ads Campaigns Services 

Showcase Shopping Ads Services

Product Listing Ads (PLA) Services 

Google Merchant Center Management

We provide Advanced Services For Google AdWords Shopping Ads, Google AdWords Showcase Shopping Ads, PLA Ads, Google Merchant Centre Management to Promote Online Or Offline Retail Products Inventory across Google Network (Search, Display, YouTube, Shopping) and increase Leads, Sales, ROI, Revenue, Customer Relationship.

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WHAT DO WE PROVIDE IN GOOGLE SHOPPING ADS SERVICES?

1) What is a Product Listing Ad or Product Shopping Ad?

2) What is a Shopping Ad?

3) What is a Showcase Shopping Ad?

4) Why should one use Google AdWords Shopping Ads Campaigns/PLA Ads Campaigns?

5) Goals for Search Network Campaigns

6) Steps involved in Google Shopping Ads Services Execution.

A) Capture Mobile Shoppers with Your Shopping Ads Campaigns/PLA Ads Campaigns

B) Create and Optimize Effective Shopping Ads Campaigns/PLA Ads Campaigns

C) Get Your Search and Shopping Ads Campaigns/PLA Ads Campaigns Ready for Holiday Success

D) Product Data Specification

E) Provide High-Quality Data

F) We work out so that clients’ Products Stay Approved

G) Improvisation of necessary metrics in Shopping Ads Services

H) Each type of Retail Business is covered

I) Compete with your competitors

7) Where Your Ads appear in Google AdWords Shopping Ads Campaigns/PLA Ads Campaigns or Targeting for your Google AdWords Search Campaigns

8) How do your Google AdWords Shopping Ads/PLA Ads look?

9) The video for Shopping Ads Campaigns/PLA Ads Campaigns connect viewers of your ads directly to products from your Google Merchant Center account.

10) What is Pricing Model or how costs are calculated for Google AdWords Shopping Ads Campaigns/Google Products Listing Ads Campaigns

11) About Remarketing for Google AdWords Shopping Ads Campaigns/Google PLA Ads

12) Monitor, Analyze Results, Optimize your Google’s Shopping Ads Campaigns/PLA Ads Campaigns.

Omkara Marketing Services  is Google AdWords Shopping Ads Services Company in Inda and you will get the complete information about what is Google shopping, Google Shopping Expert, what do we provide in google shopping ads services, benefits of google shopping/PLA ads/showcase-shopping ads, creating a google shopping/PLA ads, product listing ads best practices, how do your Google Showcase Shopping Ads look, where do your PLA ads appear, what is pricing model for google shopping ads, etc. on this page.

Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

Google AdWords Shopping Ads Campaigns/PLA Ads Campaigns are run on Google's Search Network Only. If you haven’t read yet what is Google’s Network then please read a thorough article about “Google’s Advertising Network” where you will also get knowledge about what is SEM, what is PPC and similarly.

Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

Google AdWords Shopping Ads Campaigns Services & Google AdWords PLA Ads Campaigns Services & Google Shopping Ads Management Services & Google PLA Ads Management Services have the same meaning.

Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

WHAT DO WE PROVIDE IN GOOGLE SHOPPING ADS SERVICES?

Our expertized team will run Google AdWords Shopping Ads Campaigns/PLA Ads Campaigns for your Business under Digital Marketing Services- Basic or Digital Marketing Services- Enhanced or as a separate Marketing Service depending upon which plan is selected by the Business Owner. It is better to get a little overview of what our customer-centric and result-oriented team take sincere efforts to make you achieve landmark success in your business. Here are they with fundamental concepts of Google's Search Campaign Network:-

Basically, first of all, you must know what is Google’s Shopping Ads Campaigns/PLA Ads Campaigns?

1) What is a Product Listing Ad or Product Shopping Ad?

A kind of ad which features with information about a product such as an image, title, price, and link to your store via store name without the need for you to create unique ads for each product you sell. The product information is submitted through a linked Google Merchant Center account. You can create these ads with Shopping Ads Campaigns/PLA Ads Campaigns, and the ads can appear on Google Shopping, Google Search, on YouTube and Google Search Partners.

2) What is a Shopping Ad?

Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

A kind of ad that displays detailed information about specific products that an advertiser sells. Google Shopping Ads are nothing but Product Shopping Ads, which display just one product, or Showcase Shopping ads, which show several related products.

To create Shopping ads, you'll set up your product inventory/information (feed) in Google Merchant Center and create Shopping Ads Campaigns/PLA Ads Campaigns in AdWords.

3) What is a ShowCase Shopping Ad?

It is nothing but a kind of Shopping Ad featuring with information about several related products. 

These ads are more likely to be shown when users search for more broad/general terms rather than for a specific product. So these ads are might be used to advertise a specific brand or to introduce your business with a special selection of products.

To see the exact Example of Google AdWords Showcase Shopping Ads or Google AdWords Showcase PLA Ads go to our page

Google AdWords Showcase Shopping Ad | Google Showcase PLA Ads

Google AdWords Shopping Ads Campaigns/PLA Ads Campaigns and Shopping Ads / Product Listing Ads (PLA Ads) created from it are used to promote the large inventory of product whether it is online or in-store in Google's Search Network. 

In the Shopping Ads Campaigns/PLA Ads Campaigns, your Google AdWords Account is linked to your Google Merchant Account to automatically show product listing ads on the Google's Search Network using the Google Merchant Product Feed. 

If you are new to our website then you are requested to be familiar with what Google's Search Network is, what is Google's Search Network and what is Google Display Network? Google PLA Ads/ Shopping Ads, allows eCommerce businesses to quickly place products at the top of Google search results pages.

4) Why should one use Google AdWords Shopping Ads Campaigns/PLA Ads Campaigns?

Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

1. Strong sense of the Product:-Shopping Ads are made up of a product image, its title (name), store name, price which are taken directly from the Google Merchant Data uploaded by you which directly hit the decision making methodology of a customer because such type of presentation obviously gives a strong sense which plays a vital role in purchasing funnel or say in Buyer’s Journey.
2. Keyword Targeting won’t bother you:-Google AdWords Shopping Ads Campaigns/PLA Ads Campaigns don’t use keywords for targeting the audience instead the product attributes defined in your Google Merchant Data is used which is provided by you.
3. More than a shopping ad:-Shopping Ads are more than a text Ads giving concrete information in the shortest period of time to the customer.
4. More Traffic:- Shopping Ads generate more traffic as compared to the Google AdWords Search Network Ads shown in the same targeting location for shopping-related searches. Refinable bidding strategies
5. Acquire the customers who are just about to buy any product related to your products:-Google AdWords Shopping Ads are a very strong measure to acquire the customers who are actively searching for specific product or service which are similar to yours and just to complete the purchase procedure that means they are in the decision making stage of Buyer’s Journey.
6. More Qualified Leads:- Google AdWords Shopping Ads drive more qualified leads to your website as you directly feature visual information of your products in this Shopping Ads which helps shoppers to make informed purchase decisions facilitating the purchase of that product on your website or in-store. Photo of a product, its rate, store name, price all these things together put further down in the purchasing funnel compared to the average web user. Better quality leads Specific pricing and product information
7. Shopping Ads provide you broader presence. If you are running Google AdWords Search Network Campaign as well as Google Shopping Ads Campaigns/PLA Ads Campaigns then your Shopping ads can appear at the same time as your Google AdWords Search Network Text Ads appear, because Google AdWords want to give shoppers access to the full variety of products that match their search. Also note that more than one of your Shopping Ads for a given user search query, this means that shoppers can find the best match before clicking through to make a purchase, which might help you close the sale.

Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

5) Goals for Google AdWords Search Network Campaigns

When creating a Google AdWords Shopping Ads Campaigns/PLA Ads Campaigns, you can select a goal for your campaign based on the actions you’d like your customers to take.

If you choose Google AdWords to use a goal, you’ll see recommendations for features and settings that can help you meet your campaign's specific marketing objective, under certain conditions.

The Goals available for Google AdWords Search Network Marketing Campaign  are:-

• Basic Goal while choosing Google AdWords Shopping is to make your Product Inventory (in-store or/and online) available to the potential customers for shopping-related searches.
• Conversions / Acquisitions (e.g. Sales online or offline)
• Qualified Leads

The Sales Lead can be defined as a name given to a prospective consumer of a product or service, created when an individual user or business expresses an interest and provides contact information. The interest is expressed by sharing contact information, like an email ID, a phone number, or even a social media handle.

• Bring relevant and maximum Traffic to your website or YouTube Channel or your app.
• Remarketing / Retargeting / Re-messaging

The Ads in Google Search are called “paid results” because they are using the CPC (Cost-Per-Click) pricing model in which the advertiser pays only when a user clicks on his ad.

Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

6) Steps involved in Google Shopping Ads Services Execution.

Or

How do we accomplish the above-mentioned Goals of our clients with our in-depth knowledge and hands-on-skills for Google Shopping (Campaign ) Ads i.e. Google PLA (Campaign) Ads:-

A) Capture Mobile Shoppers with Your Shopping Ads Campaigns/PLA Ads Campaigns

We try to improve the mobile shopping experience for your customers and optimize your Shopping Ads Campaigns/PLA Ads Campaigns for mobile devices. These efforts help our clients to capture shoppers in a Mobile First  World. 

We have given priority for this because we very well know that customers increasingly turn to mobile devices for inspiration, information, and the final purchase. 

To capture mobile shoppers, it’s more critical than ever for advertisers to have a comprehensive mobile presence.

           i)  We create a frictionless mobile shopping experience

          ii)  We make our clients competitive on mobile

         iii) We evaluate Mobile Shopping Ads Campaigns/PLA Ads Campaigns performance

         iv)  We make our clients stay ahead of mobile trends

B) Create and Optimize Effective Shopping Ads Campaigns/PLA Ads Campaigns

Shopping Ads Campaigns/PLA Ads Campaigns are winning a chance to sell things online by featuring your products to customers searching online for products like yours.

We set up Shopping Ads Campaigns/PLA Ads Campaigns Ads/ PLA Campaigns Ads for clients to start selling online. 

With the right bid strategy and robust campaign structure, it becomes able to drive the results that our clients are looking to achieve.

i) We decide objectives for clients’ Shopping Ads Campaigns/PLA Ads Campaigns

ii)  We choose the right bid strategy.

iii) We build a robust Shopping Ads Campaigns/PLA Ads Campaigns Structure.

iv) We differentiate bids based on audience and other important factors.

v) We by all other means optimize your Shopping Ads Campaigns/PLA Ads Campaigns for success.

Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

C) Get Your Search  and Shopping Ads Campaigns/PLA Ads Campaigns Ready for Holiday Success

There is no doubt that the in today’s cut-throat competition every season or every day is an important time for retailers. 

But, you can stand in, survive in such competition only if you prepare your retail strategy early, you can help keep the coal out of the stockings for your Shopping Ads Campaigns/PLA Ads Campaigns Ads/PLA Ads.

We help our clients to better plan and optimize their Shopping Ads Campaigns/PLA Ads Campaigns. With product data and campaigns locked-and-loaded, our clients win all-time shoppers and drive more sales throughout this critical competition.

i)   We create a solid holiday retail strategy for Shopping        Campaigns Ads.

ii)  We build clients’ digital storefront for the competition.

iii) We help clients to spend budget cleverly, to keep the lights on

iv)  We always behave more competitively.  

v)   We try to reach every shopper.

vi) We monitor, analyze and optimize Shopping Ads Campaigns/PLA Ads Campaigns ads. 

D) Product Data Specification

The product information or inventory data submitted by the client is the foundation for your Shopping Ads Campaigns /PLA Ads Campaigns. We take efforts to make sure everything submitted is of the quality you'd show to a customer.

We work out to identify and gather the correct product information to submit clients’ inventory. To build the best Shopping Ads/PLA Ads for our clients we may also use Google AdWords’ recommendations for product data management, accepted formats, best practices and additional guidelines.

i) We quickly identify required and recommended attributes.

ii)  We submit accepted formats for each attribute.

iii) We apply best practices for submitting each attribute.

iv) We find conditional requirements for specific countries and product types.

E) Provide High-Quality Data

When customers search for clients’ products, their product data will be the deciding factor for whether they click on your Shopping ad and buy from those PLA Ads. 

To attract customers and drive them to the final purchase, it's essential to provide high-quality product data for your online storefront and we take care for that with the highest priority when it comes for Shopping Ads.

We help clients to submit product data that is fresh, accurate and comprehensive. We plan out to make the right first impression to clients’ customers by building a high-quality online storefront with all the information your customers are looking for.

i)  We provide fresh data for Shopping Ads/PLA Ads.

ii) We provide an accurate and comprehensive data.

F) We work out so that clients’ Products Stay Approved

To help ensure that the Shopping Ads that users see are accurate, we readily try to validate your product data from Google to match what's shown on your landing page. 

This check happens regularly by Google to make sure that the most up-to-date online retail information is being advertised.

We comply with Google and hence with the customers of our clients. We try to maintain and keep clients’ products approved. 

Taking all the necessary precautions ensure that clients’ online retail products stay in front of your target customers through the Shopping Ads/PLA Ads generated from them.

i)   We work out to validate the data on a landing page.

ii)  We try to automatically update price and availability.

iii) We try to keep PLA Ads/Shopping Ads live during big events.

G) Improvisation of necessary metrics in Shopping Ads Services:

 We not only specialize in Google PLA Ads management but also focus on improving key metrics like conversion rates, average order values, repeat orders which helps our eCommerce clients get the best ROI from our services. 

By opting our Google Shopping Ads /Product Listing Ads Services you can gain a competitive edge in the eCommerce industry. 

We understand the current situations in the markets, needs of online retailers, and years of experience and expertise equip us with the knowledge and ability to formulate winning online advertising campaigns for Shopping Ads/PLA Ads.

H) Each type of Retail Business is covered:

 From small businesses to large retailers, Google Shopping Ads/PLA ADS offer highly great opportunities to reach large, targeted audiences. 

We provide our services in result oriented, targeted Google Shopping Ads Campaigns/PLA Ads Campaigns Ads/ PLA Campaigns Ads to put clients’ products in front of the right customers. 

We deliver exceptional results for our eCommerce clients across different categories, ranging from FMCG, healthcare to apparel to auto parts & bike accessories to flowers.

I) Compete with your competitors

With our expertise, you can genuinely stand your ground against larger retailers or service providers. It’s all about knowing where and how and what to bid. Google Shopping is a great way of overcoming the size hurdle. 

The key is to match specific search queries to your product offering.

7) Where Your Ads appear in Google AdWords Shopping Ads Campaigns/PLA Ads Campaigns or Targeting for your Google AdWords Search Network Marketing Campaign :-

• In Google Shopping (in select countries) Site,
• In Google Search Network, next to search results and separate from text ads
• Google Search Partner websites, including Google Image Search in some countries (if your campaign is set to include search partners these options will play their role)
• On YouTube.
• Product Listing Ads/Shopping Ads/Showcase Shopping Ads use your existing Google Merchant Center Product Data Feed and not any Keywords set by you, to decide how and where to show your ads. The detailed product data you submit through Google Merchant Center contains details about the products you sell. Google AdWords uses these details when to match a user's search queries to your ads, making sure to show the most relevant products.

Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

8) How do your Google AdWords Shopping Ads/PLA Ads look?

(Laptop View) Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

(Mobile View) Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

It is obvious that one would definitely have a curiosity that how a Google's Search Network Ads look so that exact idea or a strong sense of the concept would be developed. 

Therefore we have given the screenshots of such Google's Search Ads below:-

YouTube-Shopping-Ads are an extension of TrueView-Video-Campaign-for-Shopping. 

Both links an advertiser’s Google Merchant-Center submitted products (feed) to Video Ads (Google AdWords Account). So there are now 
(i)cards, 
(ii) TrueView -for-Shopping, and 
(iii)YouTube-Shopping-ads. 

The newer YouTube-Shopping-Ads are similar to Cards and TrueView; however, whereas Cards and TrueView operate within your Video(s) Ads-- YouTube-Shopping-Ads can be shown on (YouTube) Partner-Videos (below them) and provide a more interactive user experience.

Shopping Ads on YouTube (Laptop View) Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

Shopping Ads on YouTube (Laptop View) Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

Shopping Ads on YouTube (Mobile View) Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

Shopping Ads on YouTube (Mobile View) Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

9) The video for Shopping Ads Campaigns/PLA Ads Campaigns connect viewers of your ads directly to products from your Google Merchant Center account.

Why choose it: If you want to advertise products from a linked Google Merchant Center account on your Video Ads this is a good campaign type for you.

10) What is Pricing Model or how costs are calculated for Google AdWords Shopping Ads Campaigns/Google Products Listing Ads Campaigns:

·         Google AdWords provides you complete control over your advertising budget you are willing to spend.

·         There's no minimum amount that you have to spend. Instead, you set an average daily budget and choose how you'll spend your money.

Similar to other AdWords ad formats Google AdWords Shopping Ads participate in an ad auction. Exactly how you’re charged works slightly differently for Product Shopping ads vs. Showcase Shopping ads:

a)  Google Shopping Ads / Google Product Shopping Ads are charged using cost-per-click (CPC), that is you are charged only when a user clicks your ad that leads to the landing page on your website or to the Google-hosted landing page for your local inventory (not necessarily every time). 

b)   Google AdWords Showcase Shopping ads are charged using cost-per-engagement (CPE), that is when a user expands your Showcase Shopping ad to see more and then clicks. Conclusively it can be said that you're charged only when a user expands your ad and then click a link. If they just expand the ad, that’s free.  

11) About Remarketing for Google AdWords Shopping Ads Campaigns/Google PLA Ads:

Remarketing is a feature provided by Google AdWords which allows you to customise your Google Ads Campaign for people who have previously visited your site, and tailor your bids and ads (using dynamic remarketing) to these visitors when they search on Google's Search Network or browse the web and use apps (i.e. Google's Display Network). 

In this case, you are allowed to use Shopping Remarketing Lists to show Shopping Ads or Showcase Shopping Ads to people who previously visited your website as they search for your products on Google.

In case of Google’s Shopping Ads Campaigns/PLA Ads Campaigns, Remarketing feature lets you customise your search ads campaign for people who have previously visited your site for products you offer, and tailor your bids and Shopping Ads/Showcase Shopping Ads/text ads to these visitors when they're searching on Google and Search Partner Sites for products similar to yours.

Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

12) Monitor, Analyze Results, Optimize your Google’s Shopping Ads Campaigns/PLA Ads Campaigns

Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

You've created your ad, and it's up and running. Your next step is to find out how it's performing. Tracking statistics like clicks, impressions and click-through rate is a great way to start. 

It's also important to think about what you're trying to accomplish with your campaign, so you can focus on the statistics that can help you achieve your goals.

Now that you've created a campaign, it's time to measure your ad performance. You are always given an access to analyze basic account, campaign and ad group information using the different data and reports available in AdWords. 

There are also advanced reports that go beyond the number of clicks or impressions that you're getting, allowing you to see the impact that AdWords has on your business.

As you get your campaign kicks off and starts running, you'll want to consider several different tools that can help you measure and optimize your ad performance. 

Below given a few tools – conversion tracking, Google Analytics and campaign experiments – that you can use to start measuring your results.

It's the basic step and also most important to understand the business goals you're trying to achieve and the data that's most valuable and relevant to those goals if you want to use AdWords more effectively. Below given are the different metrics to focus on based on your goals.

Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

Ø Measuring website traffic

Ø Measuring conversions

Ø Measuring return on investment

Ø Measuring return on ad spend

Ø Measuring brand awareness

Hope after going through this long article you must have understood the dedication we pay to our each and every client to raise his success graph. 

If you are interested in our service and want to take services of ours or have any query about our service feel free to ask us by contacting us immediately. We always welcome suggestions.

Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

Google Shopping Ads Services, Product Listing Ads (PLA) Services, Showcase Shopping Ads Services, Google Merchant Center Management Services-by Omkara Marketing Services

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Important Note:-

1. Content (Image, Info-graphics, Blog Posts, Texts, Videos etc.) required won’t be created by us for Google AdWords Shopping Network Marketing Campaign Services/Google PLA Ads Services. We, Omkara Marketing Services can provide Content only through Content Marketing Services.

Image Credits: Official AdWords Blog